Exchanging Treasures
Boss Lady writes about the business of craft fairs, highlighting questions crafters should ask themselves about product pricing and the time and energy involved in selling at a fair.
I did a couple of very small craft fairs in my early days. I might have a different experience now -- or if I tried a different fair. But to me, they just didn't seem worthwhile -- especially compared to online sales. When you sell made-to-order crafts online, you don't have to worry about creating stockpiles of items that may or may not sell at a fair. And craft fairs can be very time consuming -- not only do you spend all day selling, but you also have set-up time, tear-down time, and possibly lengthy travel times.
Still, I know other crafters that enjoy fairs and have had great success with them. And the marketing exposure seems hard to beat. What do you think? What are the pros and cons of selling at craft fairs?
My favorite part of Blog Lady's post, though, was towards the end, where she mentions buying earrings from one of her friends:
"For me, anyway, owning beautiful things created by people I know and love is the highest form of shopping — it elevates it to an exchange of treasures."
What a wonderful way to look at it! Can we crafters take this a little further? Wouldn't it be wonderful if our customers felt like each transaction was an exchange of treasures?